Welcome To SolidRocket
Social Ads Agency
SolidRocket Digital Marketing runs social ads for local service businesses that build demand, capture leads, and help them stay top-of-mind until the job is booked.
Get StartedSocial Media Advertising
Facebook, Instagram & Other Social Ads
Reach your audience with social media ads that showcase your work, answer their questions, and demonstrate social proof.
- Boost Reach
- Stay Memorable
- Create Urgency
Facebook ads reach over 62% of all Americans 13+ and Instagram has over 160 million users in the US.
How We Drive Growth With Social Ads
SolidRocket Digital Marketing leverages Facebook, Instagram, and other social platforms with retargeting, lookalike, and video ads campaigns to grow your reach and make sure your brand is the one they’re thinking of when it’s time to buy.
Learn Your Business Model
We learn your offers, margins, and closing process before we spend a dollar. Then we build campaigns that match how you actually make money.
Showcase Your Work
We turn your best work into ads that feel real (before and after, short videos, quick proof). This builds trust faster than old school "commercials".
Increase Brand Recognition
We run awareness campaigns that target high-value geographies and buyers. Over time, more prospects recognize your name when they see it, and think of you in times of need.
Influence The Buying Process
We create ads that answer the questions buyers ask when they compare options, addressing potential objections, and making it easier to convert (call, form, quote request).
Stay Top Of Mind To Close
We use retargeting to keep showing up for people who visited your site or engaged with your content. High-frequency campaigns keep your offers in front of your prospects as they move towards making a decision.
Our Social Ad Strategy In A Nutshell
SolidRocket Digital Marketing manages ads for many local service businesses, from setting up tracking, to building campaigns around engagement, geography, and customer lookalikes. The goal is always to increase qualified leads while lowering the cost of acquiring new customers.
Retarget Website Visitors To Close More Business
We set up tracking so we can retarget the right actions, then we build retargeting ads that move lagging leads down the path to conversion. In competitive markets, retargeting helps protect your leads from being lost to the competition by keeping your brand top-of-mind throughout the buying process.
Create Lookalike Audiences Based On Your Customers
Your existing customers are the key to driving new business efficiently. We build lookalike audiences based on your customer data to target prospects who look like your best buyers. And this is fed to your campaigns automatically so they stay relevant over time.
Target High-Value Markets For New Prospects
Not every city or neighborhood is equally valuable to your business. We focus your ads where the jobs are most profitable by targeting the best zip codes within your service area if you're a local business, or niches within your industry if you're a business with national reach. Then we refine our bids and budgets to drive quality, not just lead volume.
Target Where You've Done Work Before
Your past jobs create awareness of your brand in little pockets of your service area, making it easier to convert new customers. We build campaigns that showcase real proof of your expertise to the people in your highest value areas, most ready to convert.
Stay Top Of Mind To Support Sales
Some leads need time, especially for higher ticket work or longer decision cycles. We keep your brand in front of your prospects without burning through your budget. These campaigns focus on trust (proof, process, reviews, and clear offers). And when your sales team follows up, prospects are more likely to remember you and respond.
Frequently Asked Questions About Social Advertising
When local service businesses come to us for help driving leads and awareness with social advertising, these are the most common questions they ask.
They can be when the offer, targeting, creative, and follow-up all work together effectively. Meta ads are best for reaching people before they search, retargeting prospects who already know your business, and building familiarity in high-value service areas. SolidRocket judges success solely by qualified leads and booked work, not vanity metrics.
Your budget should reflect your service area, competition, target cost per lead, and how many leads your team can handle. Cost depends on all these factors, but for a service business trying Facebook and Instagram for the first time, a few grand a month is enough to see a difference.
Choose the objective that matches the action you actually want (generally leads). Lead campaigns work well for calls, messages, instant forms, and website inquiries. Awareness and engagement campaigns can support the strategy, but should be a minor part overall.
We combine service-area targeting with the customer data and conversion signals Meta can use effectively. Depending on the business, that may include broad local audiences, customer lists, lookalike audiences, and retargeting groups.
Retargeting shows ads to people who have already interacted with your business, such as website visitors, video viewers, social engagers, or people on an eligible customer list. These prospects are often more likely to respond because they already recognize your brand. Audience size, consent, and Meta's privacy rules determine which groups are available.
Clear and authentic tends to outperform polished but generic. Before-and-after photos, short vertical videos, customer proof, team or job-site footage, and helpful answers to common buying questions all work well for local service businesses. We test multiple hooks and formats, then refresh creative before the audience gets tired of seeing it.
We connect Meta's tracking tools, including the Meta Pixel and Conversions API when appropriate, and follow leads into the CRM so we can evaluate quality and revenue. Early results help us identify promising audiences, offers, and creative, but dependable trends take time. We optimize toward qualified leads and booked jobs, not whichever ad produces the cheapest form fills.