Welcome To SolidRocket
Google Ads Agency
SolidRocket Digital Marketing is a Google Ads agency that helps local service businesses capture ready-to-buy prospects actively looking for their services.
Get StartedGoogle Ads Services
Why Your Local Service Business Needs Google Ads
Capture high-intent demand, guard your branded searches, and keep qualified leads flowing even when organic is slow.
- Drive Leads
- Protect Your Brand
- Scale Demand
Google Ads reaches over 90% of global internet users across Search and Display.
How We Drive Growth With Google Ads
Attract ready-to-buy prospects actively searching for your services across the search terms that drive your most profitable types of new business. SolidRocket Digital Marketing targets more than a 5:1 return on total ad spend for Google Ads customers, and 10:1 or more when other marketing channels are used in a coordinated campaign.
Research Your Business Model
We learn your business model, service areas, and seasonal patterns so campaigns focus on profitable leads. Every client is different but our system adapts to your unique needs.
Target Ready-To-Buy Prospects
Targeting "near me" searches and clear buying intent ensures your ads are hitting the right targets. We monitor your campaigns daily and dig for new opportunities to improve your results every week.
Convert With Custom Landing Pages
The content of your website is aligned with the search terms your ads are targeting and your site is optimized for speed, visibility, and conversion at every layer.
Track Leads In Your CRM
We push every lead into a CRM, and automate outreach, to give sales teams time to react, while collecting useful data along the way.
Nurture & Follow Up To Close
Customers choose your competitors instead when they don't remember your name, so we make sure you stay in front of them with highly targeted ad campaigns.
Our Google Ads Strategy In A Nutshell
Learn about the process we use to drive hundreds of thousands of dollars in opportunity for each of our clients every month in competitive markets without waste or runaway costs. Our approach is simple. We use Google Ads to do what it’s best at: attracting ready to buy prospects actively searching for your services. Then we blend this with other efforts to manage costs and close more deals.
Identify Ideal Customers And Where They're Located
We study your CRM and learn (from your team) which types of customers/jobs have the best margins, and which areas you service that have the most value, so we know what qualified leads look like from the very beginning.
Target Searches With Clear Intent To Buy
Targeting "near me", relevant phrase match searches, and focusing on buying intent ensures more of your advertising dollars are driving qualified leads. We've got our eyes on your campaigns daily and we're digging for new opportunities to improve your results every week.
Convert With Custom Landing Pages
The content of your website is aligned with the search terms your ads are targeting and your site is optimized for speed, visibility, and conversion at every layer. When necessary, we'll refresh or rebuild your site to improve your conversion rate, launch new landing pages, and tailor the experience to convert more leads.
Track Leads In Your CRM
We push every lead into your CRM, and automate initial outreach by SMS, giving your sales team time to react and keeping attribution clear. Everything happens automatically to ensure leads are responded to in seconds, not minutes or hours. And the history is all visible in your CRM so we can clearly identify what's working and what's not.
Nurture & Follow Up To Close
Retargeting ad campaigns keep your brand in front of potential buyers over long sales cycles. Your CRM provides your sales team history and ensures that no lead gets left behind. With a CRM and marketing automation, you can eliminate slow response times, inconsistent follow ups, and turn more lost deals into wins.
Frequently Asked Questions About Google Ads
Our clients often have the same questions when they’re first getting started in our program, so we’ve compiled answers to all the frequently asked about Google Ads here for your convenience.
Google Ads pay off when you can track real leads and close them profitably. Without tracking though, you have no way to improve. Results improve with tight targeting, clear ads matched to landing pages built for conversion. If your ads generate jobs worth 3 to 5x cost per lead (what you pay), then you can use Google Ads to scale safely and grow your business.
Your budget needs to be large enough to produce a steady flow of leads each week. Too little spend doesn't feed Google's algorithm enough data. Without volume, Google Ads cannot learn which searches turn into calls. In competitive areas, $2,000 to $3,000 a month is enough to test the market, and then you can adjust after you see lead costs.
Management is priced as a percent of ad spend (money paid to Google) or a flat monthly fee. In many markets, 10 to 20% of spend is common, but the scope affects the price. You want setup, targeting, ad writing, and tracking checks so lead counts are real. Ongoing work means daily monitoring, weekly optimizations, and reporting tied to calls and forms, not clicks.
Running Google Ads yourself works when you can commit time to the steep learning curve and enough budget to experiment. But mistakes compound fast, if you set up tracking wrong, you can pay for leads you never see. Hiring a Google Ads agency fits when your time is tight and you need steadier results with fewer mistakes or delays.
Search campaigns drive direct leads because they catch high-intent (ready to hire soon) searches. Local Services Ads can add calls in some trades, but they depend on category rules and reviews. Display and YouTube tend to work later for remarketing (ads to past visitors). Start with Search; add the others after your Search campaigns are profitable.
Search campaigns drive direct leads because they catch high-intent (ready to hire soon) searches. Local Services Ads can add calls in some trades, but they depend on category rules and reviews. Display and YouTube tend to work later for remarketing (ads to past visitors). Start with Search; add the others after your Search campaigns are profitable.
A drop in leads usually comes from one these changes, regardless of spend: Tracking broke, search terms shifted, a change in season, competitors raised bids, or a landing page has issues. Check tracking first; it's often the weakest link. Then review search terms, click-through rates, and cost per click to find the leak.